The transformative roll out of a people-inspired brand.

Take an extremely successful 25 year old manufacturing-led global organization and make it brand-led and relevant to 21st century consumers. This company wide effort was no small task. Rick Stoeker’s part in the evolution of Belkin was to lead the internal global branding team in executing the brand promise across all consumer touch points, marketing campaigns, global trade shows, thousands of package executions, and high profile partnerships with Apple, Lego and Orla Kiely. Belkin International today is three brands and your trusted source for people-centric products that are both stylishly designed and smartly marketed.