Creating a brand identity as dynamic as the competitive retail climate demands.

Noting the lack of small, independently owned boutiques in Los Angeles, the founders of As Of Now wanted to bring back the character and uniqueness that makes a retail space special and be a showcase for the best of L.A.’s independent design scene. Hired to create a brand identity for the physical and online stores, Stoeked designed a fluid and dynamic brand identity that easily translates to signage, business cards, hang tags, and social marketing. Creating a system of typo/photo creative executions, the identity evolves alongside the products for sale.