Revitalizing a trusted brand through the power of connections.

As the world becomes more and more dependent on being connected, Linksys is committed to becoming the networking industry leader. Acquired by Belkin International from Cisco, the brand had previously lost its way from being the go-to source for powerful networking products. Stoeked took this problem to heart and reinvigorated the heritage and sophistication of the brand through a redesigned brand identity program and integrated marketing campaign, highlighting the power of connections and reinforcing Linksys’s core principles: Trust, Reliability and Peace of Mind.