Custom crafted products require a handcrafted brand identity.
Cucina Antica has been providing families with custom crafted cooking sauces, imported extra virgin olive and organic salad dressings for 20 years. We took this as inspiration for a revitalizing their brand identity creating an arresting labeling system on traditional jars and bottles that provide the brand with a strong shelf presence at Whole Foods Market, 365 and other specialty food retailers. A hand drawn logo, typography and illustrations are combined with a color coded system highlighting each of the product offerings. Taste that endures.