From Glasgow to Los Angeles, rekindling a haircare revolution.
When Rusk founder (and Scottish superstar) Irvine Rusk came to the U.S., he relaunched the product lines he originally developed for a European consumer. Seeking a creative collaborator that was in tune with his maverick vision, he hired Rick Stoeker to rebrand the company and make it resonate with the U.S. market. This success led to a vast range of projects: from packaging design and advertising to trade shows and point of purchase… from conceptual collaboration on the Rusk Being product line to being the image “gate keeper” for the brand’s six other divisions.
