Cross

Cross pens – the classic American writing instrument, in every language.

At Cross, the pen’s the thing. So when they approached us to completely revamp and globalize their image, we wiped the slate clean. Replacing their tried and true lifestyle images with simple yet highly iconic art. We made the pen the hero in every language – no translation required. The brand’s newest “fashion accessory” positioning is also is also well-supported by the clean, modern marketing spin – like having a perfect accessory for the perfect accessory.