Allwell

naming, branding, packaging

A start-up brand offering solutions for allergy management hired me to create a brand identity for their company and product offerings. Targeted to the affluent homemaker, the identity required a careful balance of beauty and efficacy across the packaging to ensure consumer trust. The project started with a naming exercise to surface the Allwell brand name and then expanded into logo design, guidelines, and a packaging system design that delivered on the brand promise.