VetriScience

branding, packaging

After 40 years as a mainstay in the professional pet supplement market, VertriScience sought to reinvigorate its brand as it expanded its product offering into brick-and-mortar retail. I partnered with the marketing team to reposition the brand strategy, which resulted in a new brand identity and packaging design that revived their competitiveness in the growing category.

Brand guidelines cover page.
Values and brand overview.
Brand guidelines section page.
Tagline development and logo lockups.
Desktop and mobile web activation.
In-store merchandising concepts.