WeMo

naming, branding, packaging

Originating as a sub-brand of the Belkin product portfolio, these home automation products were re-positioned to become a stand-alone brand. I led the creative to develop a unique and memorable brand name and identity that resonated with consumers and became synonymous with home automation. Packaging, App visual design, in-store retail displays, and partnership development were additional projects in the program, creating a cohesive identity across all branded touchpoints.