Belkin

branding, packaging, partnerships, trade shows

Take a successful 25 year old manufacturing-led global organization and make it brand-led and relevant to modern consumers. This company-wide effort was no small task. My part in this evolution was to lead the internal global branding team in executing the brand promise across all consumer touch points, marketing campaigns, global trade shows, thousands of package executions, and high profile partnerships with Apple, Lego and Orla Kiely.