CGI Digital Asset

art direction, asset development, production

Art direction, creative development, and execution of high-resolution CGI digital assets are part of my expanded capabilities through my digital production team. Concept-driven marketing imagery is developed to be rendered as individual pack shots as well as to be used in environmental shots. Flexible three-dimensional layered assets allow for full customization of digital shelf views, including product 360s and optional lighting and product angle effects. High-resolution assets that can be retouched into photo-realistic settings and are animation/video-ready.

Digital shelf assets for Lifeforce supplements packaging redesign.
Concept imagery for C&C liquid skincare products.
Digital shelf assets for C&C packaging.
Concept imagery for Works Beauty clay mask product.
Composite image for Neutrogena serum foundation shade range.
Key visual for Neutrogena makeup eye shadow product launch.