Clean & Clear

branding, packaging

As a venerable teen skincare brand in the Kenvue brand portfolio, Clean & Clear sought to market its products to modern consumers concerned about ingredients and fragrances associated with the current product offerings. A sweeping product strategy and reformulation was implemented to meet this goal. My role was to re-imagine the brand while retaining its core assets for consumer recognition. The result was an extensive brand guideline and packaging redesign to be implemented for all consumer touchpoints.