C&C

naming, branding, art direction, digital assets

To reach a young adult market, the marketing team behind Clean & Clear wanted to launch an exclusive collection of products at Ultra stores to bridge the gap between teen and prestige adult product offerings. To meet this goal, C&C by Clean & Clear was created as a collaboration between the Kenvue beauty incubator and a team of influencers to bring to market a genderless product line that was cost-effective yet met the changing consumer needs. The brand identity included a ground-up envisioning of the product, purpose, and values and a comprehensive set of marketing deliverables that brought the brand to life through in-store and online applications.