Works Beauty

naming, packaging, branding, digital assets

Developed as an Amazon-exclusive e-comm brand for Johnson & Johnson, the marketing team launched an ingredient-forward brand for a prestige consumer at mass pricing. To break through on the digital shelf and impact the crowded Amazon search pages, the brand name, product name, and packaging content worked as content-driven visuals to reinforce the product’s efficacy and impact online conversion.

Pouch secondary packaging retains product efficacy and portability.
Primary and secondary packaging.
Influencer Kit.